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Run your game as a service with telemetry, automation, content management, and in-game commerce

Get the tools you need to make changes quickly and keep players coming back.

Engagement and Retention

Keep your players coming back for more.

Game Manager Web Portal

A shared web portal (with roles and access permissions) where studio members can build, configure and operate your game.


Track players across authentication services and platforms.


Use the rule engine and custom player events to build a powerful achievements system.

Player Communication

Talk to your community with push notifications, emails and message-of-the-day pop-ups.

Daily Reports

Evaluate your game’s performance through the lens of the top metrics used across the industry, pre-calculated for you daily.


Use server-hosted player data and logic to build custom game mechanics.

Real-Time Segmentation

Act immediately on targeted groups of players.

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Content Management

Manage remote updates to game assets.

Title Data

Manage your game configuration remotely.

Content Delivery Network

Upload, host and deliver game assets via Game Manager.

Item Catalog

Configure your catalog of items available for in-app granting or purchase, and update at any time.

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Run experiments, learn fast and iterate.

Player Buckets

Conduct split tests on randomly assigned groups of players.

Segment Test

Apply to all players, or against particular segments.


Measure results of your tests to determine the best outcomes.

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Process payments, manage virtual currency, hyperscale player progression and digital items, and guard against fraud.

Virtual Economy & Player Progression

Build marketplaces for your game with support for virtual currencies and player progression mechanics from massive inventories to XP and leveling.

Stores and Sales

Target player segments with personalized store offers and support payments with Xbox, Steam, Google, Apple, and more.

User Generated Content

Empower colleagues, third parties, and your players to create, upload, and search for moderated content.

Fraud Prevention

Use server-side receipt validation to ensure that purchases are genuine.

Powerful Backend Content Management Engine

Hyperscale your game content with unlimited-size catalogs including options for ratings, reviews, localization, and other metadata.

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Configure custom operations and react to events in real-time.


Build lightweight logic processing for cases where you need server authority, but not a full dedicated game server.

Task Scheduling

Set up pre-defined actions to manage anything from prices and events to messaging lapsed players.

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Additional Resources

Learn more about PlayFab LiveOps gaming services.

  • Documentation

    Tutorials, samples and comprehensive reference documentation.

  • Forums

    Learn from experts and share your knowledge in the community forums.

  • Support

    We provide enterprise-level ticketed support and 24/7 emergency escalations.

  • Discord

    Communication with other developers and PlayFab Developer Success.

Case Studies

Learn how PlayFab LiveOps services help titles succeed.

See why other studios are using the most powerful backend platform for games. Read all case studies.

  • Ubisoft logo

    Rainbow Six Siege

    With PlayFab, Ubisoft has the elastic scalability needed to deliver Rainbow Six Siege’s heart pounding multiplayer to over 30 million...

  • Kolibri logo

    Idle Miner Tycoon

    Kolibri Games uses PlayFab to understand their players and iterate at lightning speed...

  • Rare logo

    Sea of Thieves

    Sea of Thieves is using multiplayer servers to bring more exciting experiences to their immersive world...