LiveOps
Run your game as a service with telemetry, automation, content management, and in-game commerce
Get the tools you need to make changes quickly and keep players coming back.

Engagement and Retention
Keep your players coming back for more.

- Game Manager Web Portal
- A shared web portal (with roles and access permissions) where studio members can build, configure and operate your game.
- Profiles
- Track players across authentication services and platforms.
- Achievements
- Use the rule engine and custom player events to build a powerful achievements system.
- Player Communication
- Talk to your community with push notifications, emails and message-of-the-day pop-ups.
- Daily Reports
- Evaluate your game’s performance through the lens of the top metrics used across the industry, pre-calculated for you daily.
- CloudScript
- Use server-hosted player data and logic to build custom game mechanics.
- Real-Time Segmentation
- Act immediately on targeted groups of players.
Content Management
Manage remote updates to game assets.

- Title Data
- Manage your game configuration remotely.
- Content Delivery Network
- Upload, host and deliver game assets via Game Manager.
- Item Catalog
- Configure your catalog of items available for in-app granting or purchase, and update at any time.
Experiments
Run experiments, learn fast and iterate.

- Player Buckets
- Conduct split tests on randomly assigned groups of players.
- Segment Test
- Apply to all players, or against particular segments.
- Measure
- Measure results of your tests to determine the best outcomes.
Economy
Process payments, manage virtual currency, hyperscale player progression and digital items, and guard against fraud.

- Virtual Economy & Player Progression
- Build marketplaces for your game with support for virtual currencies and player progression mechanics from massive inventories to XP and leveling.
- Stores and Sales
- Target player segments with personalized store offers and support payments with Xbox, Steam, Google, Apple, and more.
- User Generated Content
- Empower colleagues, third parties, and your players to create, upload, and search for moderated content.
- Fraud Prevention
- Use server-side receipt validation to ensure that purchases are genuine.
- Powerful Backend Content Management Engine
- Hyperscale your game content with unlimited-size catalogs including options for ratings, reviews, localization, and other metadata.
Automation
Configure custom operations and react to events in real-time.

- CloudScript
- Build lightweight logic processing for cases where you need server authority, but not a full dedicated game server.
- Task Scheduling
- Set up pre-defined actions to manage anything from prices and events to messaging lapsed players.
Additional Resources
Learn more about PlayFab LiveOps gaming services.
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Documentation
Tutorials, samples and comprehensive reference documentation.
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Forums
Learn from experts and share your knowledge in the community forums.
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Support
We provide enterprise-level ticketed support and 24/7 emergency escalations.
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Discord
Communication with other developers and PlayFab Developer Success.
Case Studies
Learn how PlayFab LiveOps services help titles succeed.
See why other studios are using the most powerful backend platform for games. Read all case studies.
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Rainbow Six Siege
With PlayFab, Ubisoft has the elastic scalability needed to deliver Rainbow Six Siege’s heart pounding multiplayer to over 30 million...
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Idle Miner Tycoon
Kolibri Games uses PlayFab to understand their players and iterate at lightning speed...
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Sea of Thieves
Sea of Thieves is using multiplayer servers to bring more exciting experiences to their immersive world...